Heather here with a bit of news… It has been on my mind and heart for quite a while to grow in another direction apart from Elliott Street Boutique. This decision does not come lightly and I find it both heartbreaking and relieving at the same time. The past 3+ years of building ESB have been a dream come true. I have loved meeting hundreds of women, curating collections, and attending pop up markets in all seasons. 

However, with building a business comes challenges. The biggest one being time. I have no regrets of pursuing this dream but I have simultaneously missed out on numerous special moments in my personal life far too many times including birthdays, family reunions, baby showers, and more while at weekend markets or evenings at the office. Paired with a full time career in finance, it feels like life is passing me by. As much as I wish I could do it all and do it all well, it’s an impossible task. 

Which is why the journey is coming to a close. I’ve struggled with the thought that closing means failing but I’m working to reframe the narrative that ESB is proof of what’s possible. I was able to build a brand from the ground up while learning so much about business and myself in the process. I always wanted to have my own boutique and now I can say I did! I am incredibly proud of that & I hope that 15 year old me would be too. 

In the coming days all inventory will start to be marked down. Inventory levels are low so I suggest grabbing anything you’ve had your eye on fast! I will also be announcing an in person event date to be held at the ESB office to sell off any remaining products, furniture, fixtures and supplies. I will keep you posted! 

I truly cannot thank you enough for being a part of this chapter. You have all made my dream a reality & owning ESB will forever be a highlight of my life. I’m sure at some point I’ll dabble again in small business or even bring back ESB in the future but for now I’m going to focus on making up for lost time with my friends & fam.